Shortcode

Short codes are mobile numbers that are significantly shorter than regular mobile numbers (usually 10 digits) which are used for SMS, MMS and Interactive Voice Services. The idea behind short codes is to make them easy to remember. For example: Indiatimes has the short code 5-8888 in India, while Star India has 5-7825 (i.e. 5-STAR on a keypad). Messages sent to a short code can be toll free or – in most cases – more expensive than a regular SMS.

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Short codes are used for buying content, interacting with a help menu, voting on TV programmes, listening to mobile radio, and a host of other services. Telecom operators, VAS service providers and TV channels use Short Codes for generating revenue.

SMS Short codes have started playing a vital role in the most traditional media—Print, Outdoor, TV #038; even Radio. As the ads in these media channels will include a Call to Action to have consumers send a text message to a SMS short code for sending there enquiry or request for information; marketers/advertisers are increasingly using our services in most of their ad campaigns